Green and Smart Technologies Drive Revolutionary Wave in Cosmetic Hose Packaging

In recent days, the cosmetic packaging industry has witnessed several significant developments, with hose - type packaging emerging as a focal point due to its technological innovation and sustainable development advantages. According to the latest report by Grand View Research, the global cosmetic hose market is expanding at an average annual growth rate of 6.2%, and is expected to exceed $18 billion by 2030. Among them, eco - friendly materials and intelligent functions have become the core driving forces for growth.

In the field of environmental protection, significant breakthroughs have been made in the application of bio - based materials. L'Oréal, the French beauty giant, announced that its new hair care product line will fully adopt 100% sugarcane - based PE hoses. This material not only reduces carbon emissions by 45% during the production process but also enables co - recycling with traditional plastics. This move responds to the requirements of the EU's Packaging and Packaging Waste Regulation (PPWR), marking the transition of bio - based materials from the laboratory to large - scale commercial applications. Meanwhile, Chinese enterprise Yongxin Co., Ltd. has introduced degradable PLA hoses. Through nano - coating technology, it has solved the problem of poor oil resistance in traditional degradable materials and has reached cooperation intentions with several domestic skincare brands.

Intelligent technologies have also given more possibilities to hose packaging. Lancôme recently launched a new essence product with a hose equipped with an NFC chip for the first time. Consumers can obtain product traceability information, personalized skincare advice, and even unlock AR try - on functions by scanning with their mobile phones. This technology, developed by the Swiss packaging supplier Albéa, integrates micro - chips and flexible circuits, upgrading the interactive experience without changing the hose structure. Market analysts point out that intelligent packaging will become the key to differentiated competition for high - end brands, and its penetration rate is expected to increase to 20% in the next three years.

Notably, the circular economy model is accelerating its implementation in the field of hose packaging. Since the launch of Estée Lauder's "Empty Tube Recycling Program" last year, more than 5 million hoses have been recycled. Through mechanical recycling technology, the recycled materials are transformed into new packaging, achieving a closed - loop rate of 82%. This model has inspired industry emulation, with companies such as Shiseido and Unilever launching similar programs, promoting the transformation of hose packaging from "single - use" to "full - life - cycle management".

"The dual demands of consumers for environmental protection and technology are forcing the supply chain to undergo in - depth transformation," said the director of the Cosmetic Packaging Committee of the China Packaging Federation. In the future, hose packaging will develop towards "zero - carbon design" and "functional integration". Enterprises need to continuously innovate in material research and development, production processes, business models, and other dimensions to gain an edge in the fierce market competition.