Modern cosmetics packaging tends to diversify


For cosmetics, what kind of effect the product itself will have on the skin, how its own smell, and how long it takes to be effective, seems to be a big criterion for us to consider the product. In addition, cosmetic packaging containers are also a very important element. Especially at the moment, beautiful and exquisite cosmetic packaging bottle designs are one of the most indispensable strategies for brand marketing.

The way and the beauty of the appearance every time the product is taken is like reading a hidden story. It can always surprise people. I am afraid that making users feel like this is also creating a variety of cosmetic bottles. The original intention of the designer. Putting cosmetics and fragrances in such cosmetic bottles, their beauty will also be more eye-catching, and every outstanding cosmetic bottle design is carefully crafted by designers, and it is worthy of our collection and collection. Play around.

Today, the packaging of modern cosmetics has formed the following four characteristics in the selection of packaging materials and containers, structural design and decoration design:

1. The application range of plastic materials and composite materials in cosmetics packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified. On the contrary, the use of glass bottles is restricted, and only perfumes and other high-end cosmetics or cosmetics that easily lose fragrance are still packaged in glass bottles.

2. Diversified specifications of cosmetic packaging bottles. In order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices.

3. Serialization of cosmetic packaging design. Usually the trademark pattern and text font are unified, and different varieties are marked with different tones, water patterns or different shapes and structures.

Fourth, cosmetic packaging containers are becoming more and more adapted to the needs of individualized development. Manufacturers also often focus on gender, age, region, race, etc., and package cosmetics in different ways according to the aesthetic appeal of different groups of people.